An operator‑led franchise company.
Acumen Franchise Group develops and operates multi‑unit franchise locations. The first platform is Playa Bowls, opening its first shop in Rogers, Arkansas on October 24, 2026.
Contact the firm- First platform
- Playa Bowls
- Core market
- Northwest Arkansas
- First location
- Rogers, Arkansas
- Grand opening
- October 24, 2026
The Firm
Acumen is an operating company, not a holding company. Its owners select the sites and negotiate the leases, and an owner‑operator runs the shops day to day. Every location is opened on the same discipline: a proven brand in strong real estate, run hands‑on.
Brands
Acumen is built to operate multiple franchise brands.
Playa Bowls
First platform · Northwest Arkansas
A national fast‑casual brand built around acai and superfruit bowls, smoothies and juice. Small footprints and simple operations make it well suited to multi‑unit ownership. Acumen holds a multi‑unit development agreement with Playa Bowls and is bringing the brand to Northwest Arkansas.
Locations
The first shop is being developed at the Summit at Pinnacle Springs, a Whole Foods‑anchored center in Rogers. Further Northwest Arkansas locations will follow.
Grand openingOctober 24, 2026
Summit at Pinnacle Springs
1803 S 46th Street, Suite 134
Rogers, AR 72758
Follow the build: @playabowlsrogers_nwa
Leadership
Acumen is led by its principal, who holds direct operating responsibility for every location.
Shawn Benk
Principal